Lacuna Sports x Apex Festival

Lacuna Sports announced as official kit sponsor for the inaugural Apex International Cricket Festival.

Lacuna Sports is thrilled to have confirmed another game changing partnership as Official Kit Sponsor for the first ever Apex International Cricket Festival 2025. Hosted by cricketing legends Sir Andrew Strauss and Ebony Rainford-Brent at Millfield School from 29 June to 2 July 2025, this new partnership further cements Lacuna Sports’ position as the leading women and girls cricketwear brand.

The partnership will see Lacuna Sports supply cricketwear to female cricket legends attending the festival, including former England Cricketer and Women’s World Cup winner Rainford-Brent, along with all female festival coaches and volunteer staff. Lacuna Sports will also provide the official Apex International Cricket Festival 2025 tournament t-shirt and goody bags for female participants.

Lacuna Sports cricketwear is meticulously designed and crafted to the highest standard to work with every shape and size of the female form, enabling female cricketers to focus on their game and not let their kit influence how they perform.

Designs will reflect the excitement, energy and vibrancy of the festival which will see over 120 girls play over the four days at what is billed as the world’s leading T20 tournament and cricket festival for U15 girls and boys.

Commenting on the partnership, Lacuna Sports Founder Leigh Burns says,

“From our first meeting, it was clear that the ethos of the Apex Festival was in complete alignment with what Lacuna stands for. The Apex Festival is all about girls and boys loving the game and being inspired by the legends who came before them. Removing kit barriers enhances enjoyment of the game and sends a clear message that cricket is for everyone.”

Max Rusling, Co-Founder of the Apex Festival says,

“We are extremely privileged to be working with Lacuna Sports as partners of the Apex Cricket Festival. Having the chance to work with a unique brand, such as Lacuna, is an honour as it is rare to find kit suppliers in the sporting industry that solely focus on female kit. They are so passionate about removing kit barriers and making the playing experience as comfortable for the girls as possible. They have a remarkable team who share our passion and commitment for girls’ cricket, and we look forward to working together in 2025 and the years ahead.”

Ebony Rainford-Brent, Apex Festival legend and host added,

“Female-specific kit was never on offer during my playing years, and to see girls thrive at cricket without clothing concerns is a huge step forward. Removing barriers to girls playing the game by providing thoughtfully designed kit that makes girls feel amazing will help more girls stay in the game. This festival is a celebration of cricket and having Lacuna Sports onboard will only fuel the positive memories that all girls participating take away from it.”

The partnership adds to Lacuna Sports’ investment to grow the game by championing girls from a diverse range of backgrounds, cultures, preferences and body types by working with the likes of the MCC Foundation and the Girls Day Schools Trust. By working together Lacuna Sports and Apex International magnify their shared purpose to support women and girls in the game and provide opportunities for them to take their performance to the next level.

For more information, images and comment please contact lacuna@gettheaffect.co.uk | LACUNASPORTS.CO.UK | @LACUNASPORTSUK

About the Apex International Cricket Festival 2025

The world’s leading T20 tournament and cricket festival for U15 girls and boys will take place at Millfield School in Somerset from 29 June to 2 July 2025. Apex is bringing an eclectic mix of teams together from across the world.

The festival also includes skills zones led by cricket legends and top-tier coaches, who will deliver an unparalleled learning experience to the young cricketers in attendance.

Additionally, carefully curated sessions will focus on mental and physical health, career development, and more – with the aim of providing life skills to strengthen participants in the years ahead.

Through combining cricketing skills and competition with holistic development, the Apex Festival aims to deliver a high-level T20 tournament in addition to lifelong skills and experiences.

Journal