A key part of our brand’s approach to sustainability is tackling our impact on the environment. We want to ensure we only claim what we can back up, and where we meet challenges, we are transparent with our choices.
One of the fundamental increasing environmental threats is the tipping point of our carbon budget.
We believe the more we can measure, the more we can improve. We will get this data by performing Carbon Footprint Assessments to measure the impacts of our collections, and use this data to indicate where we can reduce our carbon output and how to ultimately work towards carbon neutrality.
For our first collection, 77% of fabrics came from Portugal, transported via electric car 97km from the mills to our factory. 100% of the collection was produced in Portugal, and our production partner shares our conscious approach to carbon reduction: they are currently installing solar panels on the factory roof! The Majority of our clothing includes Polygiene Stay Fresh Anti Odour Control. This means you don’t have to wash clothes as often, which reduces both water and electricity usage. Clothes that are washed more mindfully will also last longer.