APEX FESTIVAL​

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The club

Hosted by cricket legends Sir Andrew Strauss OBE and Ebony Rainford-Brent MBE, Apex is a prestigious festival for the very best Under 15s girls and boys from around the world. Apex 2025 was held at Millfield School in early July.

The club​'s request

We are the official female kit sponsor and with the partnership, we supply cricket wear to all female cricket legends attending the festival, including Ebony Rainford-Brent, along with all female festival coaches and volunteer staff. We also provided the official Apex International Cricket Festival 2025 tournament hoodie and caps to all female participants.

“MCCF are proud to be partnering with Lacuna Sports as part of our 2024 Springboard Programme. Lacuna’s commitment to supporting women and girls in the game means that we can provide our female participants with kit which is designed for them. Ensuring everyone feels comfortable when they take to the field is paramount in breaking down barriers that exist for girls in cricket. We are delighted to be working with such an innovative partner and look forward seeing how we can continue to make the game more inclusive.”
Angus Berry, Operations Director MCCF

Teamwear teams - Apex Festival 1

What we delivered

The Apex colour palette is striking and we had a lot of fun designing different iterations of the kit for the legends, volunteers and players. The legends had Pace tops, trousers, caps and hoodies. Volunteers had training tops, shorts, caps and hoodies. Players had hoodies, caps and were able to buy training tops and shorts. We ran a competition amongst the players so they could choose their preferred shorts design.

Teamwear teams - Apex Festival 2
“Best possible team to work with and the best kit around!”
– Ed, Apex Festival
Teamwear teams - Apex Festival 3
Teamwear teams - Apex Festival 4
Teamwear teams - Apex Festival 5
Teamwear teams - Apex Festival 6
Teamwear teams - Apex Festival 7
Teamwear teams - Apex Festival 8

Men's kit

The club left the decisions to the girls themselves, and they selected their favourite design and pieces to suit the various ages (11-16) in the programme.

Both Spin and Pace designs in tops and trousers were provided, so each girl has their perfect fit. A Ponyflo cap with a club logo patch made a nice option for some of the younger girls who wanted a piece of kit but didn’t quite need teamwear yet. A lovely turquoise cotton hoodie was offered as well as a piece of training wear, and girls of all ages have loved the colour.

Teamwear teams - Apex Festival 9

“IT’S SO MUCH MORE COMFORTABLE FOR BOWLING THAN THEIR PE KIT… THE TROUSERS FIT BEAUTIFULLY”

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