And we are SOOO excited to be able to finally talk about it!

Want to catch every epic moment of Women’s Sport this summer? Want to explore brands innovating in Women’s Sport.

There has been a lot of buzz around a new home for women’s sport on Regent Street, London this summer.

Style Of Our Own LDN is an innovative new store built for fans of women’s sport and the people who play it — a first-of-its-kind destination at 245 Regent Street, celebrating the products, stories, and spirit driving the game forward. Alongside retail, SOOO LDN will host events, talks, and workshops that celebrate every aspect of women’s sport: how we play, how we lead, how we show up. It’s been created by fans, for fans, to champion identity, confidence and community.

The store brings together bold, brilliant offerings designed for women in sports – each filling a gap, providing something that never existed before. And guess which cricket wear brand will be available there?  Yes, that’s right – us!

Lacuna Sports will sit alongside other pioneering female-led businesses and brands for fans and players to explore. This is our first ‘bricks and mortar’ retail space and we are so thrilled to be able to showcase our quality products in person. We’ve also got lots of activations planned as the summer Cricket season comes into full swing – more details to follow.

The whole concept has been driven by some of the brightest, bravest minds in the industry to give us all the commercial platform and cultural moment women’s sport deserves. We’re shouting from the rooftops that women’s sport is here and thriving!

Doors open today (5th June) – come down and say hello.