Lacuna Sports is proud to be the principal partner of a brand-new daily podcast series by The Final Word called: Women’s World Cup Daily.

Hosted by Adam Collins and Geoff Lemon, the sharp minds behind The Final Word, this daily show will run from 30 September until 2 November. Joined by a team of expert co-hosts, they’ll bring insightful conversations, big questions, and real stories from inside the women’s game – tackling the topics that matter most.

The daily shows will explore how cricket can remove barriers to participation for girls and women – starting with one of the most fixable issues: kit.

Despite growing visibility, around 70% of teenage girls still drop out of sport – a stat echoed globally by Clare Hanlon and in the UK by Tess Howard. At Lacuna, we’ve seen the impact of inappropriate, ill-fitting, or male-designed kit on girls at all levels – from see-through trousers and uncomfortable pads to cricket wear that ignores periods, modesty needs and female performance requirements.

Too often, girls walk away from the sport, not because they lack passion or talent, but because they weren’t equipped to belong. This partnership will act as a vehicle to ask: What if the game adapted to girls instead of asking girls to adapt to the game? How much stronger could our teams be if more girls stayed in cricket?

“What a perfect fit to have The Final Word working with Lacuna, who have been a true trailblazer in making sure girls and women are kitted out appropriately when playing the game we all love. Our commitment to women’s cricket has been a major one across the last
decade, so being able to play our part in hopefully helping more girls and women feel comfortable taking it up is a terrific opportunity.” Adam Collins, co-host of The Final Word.

What to Expect from The Final Word Women’s World Cup Daily

Ø Daily episodes until 2 November
Ø Interviews with players, coaches, and grassroots voices
Ø Honest conversations on kit, comfort, confidence and culture
Ø Insights into real problems – and real solutions
Ø Thought-provoking debate from a trusted, informed team

And throughout the series, listen out for mentions of Lacuna Sports in The Final Word’s regular twice-weekly episodes, ensuring women’s kit and participation stay central to the global cricket conversation.

Why This Matters to Lacuna

This partnership is an opportunity to raise awareness of who we are and how we’re working to change the game.

“At Lacuna, we’re delighted to be working with Adam, Geoff and the whole Final Word team to tackle tough questions and spark real change. Every woman and girl deserves to step onto the pitch feeling confident, comfortable, and ready to perform and this partnership
is a big step toward making that a reality.” Leigh Burns, Founder, Lacuna Sports

As the world’s first dedicated female cricket wear brand and the UK’s leading provider of female cricket teamwear, Lacuna will ensure both the women and the men – who support and shape the landscape – are aware that Lacuna offers:

· Bespoke kit created by women, for women
· Sustainable, high-performance fabrics with antibacterial treatment
· Inclusive sizing (UK 4–26) and multiple trouser lengths
· Collaborative design workshops and in-person fittings
· Modest options like team-colour cricket hijabs
· Coordinated kit for male coaches and supporters
· Small MOQs, short lead times, and European production